Related Papers
Tourism management
Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach
2008 •
Rachana Phem
Factors Influencing Image of Tourist Destination: Integrated Marketing Communications Approach; Conceptualization and Retrospective re-debate
Abderrahim Chenini
Destination marketing research: issues and challenges
Muzzo (Muzaffer) Uysal
How Consumption Values Influence Destination Image Formation. In: Arch G. Woodside, Carol M. Megehee, Alfred Ogle (Eds.) Advances in Culture, Tourism and Hospitality Research: Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (pp. 143-168). Emerald.
Haywantee Ramkissoon (PhD), Robin Nunkoo, Ph.D
DESTINATION AS A BRAND: THE IMPACT OF PUSH AND PULL FACTORS OF TRAVEL MOTIVATION ON CUSTOMER-BASED DESTINATION EQUITY
2022 •
Fatih Pektas
This study investigated the effect of push and pull factors of travel motivation, which is one of the main reasons behind someone's travels, on customer-based destination equity. For this purpose, 468 data were gathered from foreign tourists in Alanya, Turkey. Explanatory factor analysis was used due to the addition of new variables in the scale of push and pull factors of travel motivation. Velicer's minimum average partial (MAP) test and Horn's parallel analysis were used to determine the factor numbers in the explanatory factor analysis. In the customer-based destination equity scale, confirmatory factor analysis was used because this scale was taken as it is. Relationships between dependent and independent variables were examined by correlation and regression analyses. The study results demonstrate that push and pull factors of travel motivation affect destination awareness, destination association, perceived destination quality, economic value of destination, and destination loyalty.
Journal of Destination Marketing & Management
Re-conceptualizing customer-based destination brand equity
2018 •
Krzysztof Celuch
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Conceptual Model of Destination Branding: An Integrative Approach
2019 •
Paulo Matos Graça Ramos
The purpose of this study is to contribute to a conceptual development of destination branding (DB) through the development of an integrative conceptual model. A self-administered survey of tourists from Porto and Norte (Portugal) was undertaken and resulted in a sample of 467 respondents. Multivariate statistics were analysed with structural equation modelling (SEM) using Statistical Package for the Social Sciences–Analysis of Moments Structures (SPSS–AMOS) software. We observed that brand associations influence significantly the brand image. We also discovered a positive relationship between perceived quality and brand image and a positive impact of perceived quality on satisfaction. Among other things, the model predicts that the effects of brand image and satisfaction explain tourist loyalty. We concluded that this integrative conceptual model, with more consistent measuring scales, is an original and relevant contribution since, in practical terms, the model and the data collec...
Role of tourist destination development in building its brand image:
Parikshat Singh Manhas
Tourism is truly an international/global industry. Tourism is vital to the economy of a country and sustainable tourism development requires an understanding of the complex interrelationships and interactions among a multitude of environmental factors and interdisciplinary forces that play a critical role in tourism development. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research, namely, competition analysis, branding and positioning. Our research contributes to this extremely important but relatively less researched subject. Specifically, we study the relationship between destination development and its brand image. We develop a conceptual model which identifies various constructs, processes and linkages involved in the relationship between destination development and its brand image. We propose that the brand image has three components corresponding to the three stages of consumption/travel, namely, pre-travel, during travel, and posttravel. In developing this model we draw upon the interdisciplinary nature of tourism and discuss a variety of influences, such as, economic, social, cultural, political and psychological factors.
British Journal of Multidisciplinary and Advanced Studies
Influence of Destination Image and Tourist Satisfaction On Destination Loyalty
Raquel Dael
Understanding the factors that contribute to a positive tourist experience is critical in maintaining and improving tourism competitiveness. This study determined the influence of destination perception and satisfaction on destination loyalty among tourists in a private villa on Turks and Caicos Island. The study utilized a descriptive-correlational research design. Data were collected from a sample of 100 tourists using the survey questionnaires of Umit Basaran (2016) for destination image, Ruiz E., et. al. (2017) for tourist satisfaction; and Kanwel et al. (2019) for destination loyalty. Descriptive statistics and multiple regression analysis were employed. The findings reveal that participants had a highly favorable perception on the cognitive component and a very highly favorable perception on the affective component of the destination. They were highly satisfied with various aspects of the villa such as destination facilities, safety, cleanliness, guest service, and entertainme...
Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model
Betty Lao
The objective this research paper is develops a destination loyalty theoretical model by using tourist perception, destination image and tourist satisfaction. These study analysis components, attributes, factor influencing the destination image and examine the tourist satisfaction and determinants of destination loyalty. This is a conceptual paper attempts at evaluating recent empirical on destination image, tourist satisfaction and loyalty. The conceptual framework model is developed on the basis of existing theoretical and empirical research in the field of destination marketing. The models include four constructs. Tourist Perception constructs has been influenced by factors like Historical and Cultural Attractions, Destination Affordability, Travel Environment, Natural Attractions, Entertainments and Infrastructure. Destination image construct has been influenced by factors like Infrastructure & Facilities, Heritage Attractions, Natural Made Attractions, Destination Safety & Cleanness, Friendly Local Community & Clam Atmosphere, Rejuvenation and Service Price and Affordability. The satisfaction construct has been influenced by factors like Entertainments, Destination Attractions and Atmosphere, Accommodation, Food, Transportation Services and Shopping. The destination loyalty construct has influenced by intentions to revisit, word of mouth promotion and recommending to others. The earlier study result reveals that tourist perception, destination image and tourist satisfaction directly influence destination loyalty. The outcomes of the study have significant managerial implications for destination marketing managers.
